As we all know, Instagram has become a staple in social media, with over 1 billion monthly active users as of 2023. But did you know the platform constantly makes technological improvements to enhance the user experience?

 In this article, we’ll delve into some of the advancements Instagram has made and what we can expect from the platform in the coming years.

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Technologies that have been influenced because of Instagram

With over 1 billion monthly active users, it’s become one of the most popular social media platforms globally. However, did you know that Instagram has significantly impacted various technologies and even influenced the creation of brand-new ones? This blog article will explore some technologies that have been affected, altered, or even created because of Instagram.

1. Smartphones with better cameras

It’s no secret that Instagram is all about visual content. From stunning landscapes to mouth-watering food shots, the app has become an endless source of creative inspiration. But to capture these breathtaking images, you need a smartphone with a decent camera. As a result, the rise of Instagram has led to a significant improvement in smartphone camera technology. Today, we can access smartphones with high-quality lenses, advanced image stabilization, and professional-grade features like manual controls and RAW formats.

2. Influencer marketing

Instagram has transformed the marketing game in many ways, but perhaps the most significant is the rise of influencer marketing. Influencer marketing involves partnering with social media influencers (people with a large following on social media) to promote products or services. Thanks to its visual nature and engaged audience, Instagram has become the go-to platform for influencer marketing. And since Instagram influencers can generate significant revenue for brands, influencer marketing has become a booming industry.

3. Augmented reality filters

Instagram’s famous filters have evolved significantly since the app’s inception. Today, users can choose from hundreds of filters, stickers, and other visual effects to elevate their content. But the rise of augmented reality (AR) has taken things to a whole new level. Instagram AR filters use state-of-the-art technology to apply virtual effects to real-world settings. From animal ears to rainbow-coloured hair, AR filters allow users to create truly unique and unforgettable content.

4. Instagram checkout

Instagram checkout is a relatively new feature that allows users to purchase products directly from the app. This feature has become a game-changer for e-commerce brands, allowing them to streamline purchasing and increase sales. In addition, Instagram checkout saves consumers time and provides brands with valuable data on consumer behaviour and preferences.

5. Social media scheduling tools

Managing a successful Instagram account takes a lot of time and effort. From creating compelling content to engaging with followers, there’s always something to do. However, various social media scheduling tools have been developed to help lighten the load. These tools allow users to schedule posts in advance, manage multiple accounts, and track analytics. And since Instagram is one of the most popular social media platforms, these tools have become essential for social media managers and influencers.


In conclusion, Instagram has been and will continue to be an essential player in the tech industry. Its progress has transformed the way we connect and share our lives with others. From its user-friendly interface to its innovative features, this social media platform has become a force to reckon with. With new technologies like AR, e-commerce advancements, and constant updates, the future of Instagram looks promising.